Be On Purpose is a place for teens and young adults to find their unique path in life. More than career exploration, these programs help teens craft their own unique definition of success.

Life Quest was one of the smartest decisions I ever made and has a great value. It taught me more options and life lessons than just how to get into college. The occupations I picked are amazing. They are exactly what I want to do. My vision for life after high school is more clear and direct to what I want to do/be and I know now that I will be successful.


- AJ 15

Hi, I’m Emma B. Perez


Founder of Be On Purpose, LLC, Emma is a mentor who specializes in helping teens and young adults craft who they want to be and how they will impact the world. She began this path a decade ago working in admissions at a University. Before long she was visiting hundreds of high schools all over the Atlanta metro area to conduct college and career workshops for tens of thousands of students. Now she works directly with families. With her programs she guides students through self-discovery, career exploration, and vision creating. This ​leads young people to a future that allows them to live thriving and fulfilling lives.